Turns out people aren’t at all influenced by sexy food adverts, they may look tempting but they don’t seem to have any lasting effect on consumers, whose shopping habits are instead dictated to by cost and quality. Research has suggested that in actual fact we are not quite as susceptible to this kind of advertising as the food industry seems to think we are. So what makes you buy?
Personally for me, like 52% of the people questioned its quality of products, which encourages my purchasing decisions and of course availability. I admit that sometimes when I see a seductive advert like those from M&S I do feel a twang of temptation, but by the time I go shopping I’ve forgotten completely about the product. Looking into what tempts shoppers into stores, My Voucher Codes who specialise in money saving vouchers for your weekly shop, investigated to see what actually gets peoples juices going.
- Quality – 52%
- Availability – 39%
- Selection and choice of products – 35%
- Customer service – 23%
- Advertisements – 18%
- Welfare standards – 12%
So will we start seeing the end of these food porn style adverts, will we also stop seeing Instagram filling up with food porn photos? Who knows, but considering how low down advertising comes in the list when we go shopping, maybe supermarkets are actually just wasting their money on these types of campaigns.